{"id":116,"date":"2022-04-30T20:22:53","date_gmt":"2022-04-30T20:22:53","guid":{"rendered":"https:\/\/impreza48.us-themes.com\/?page_id=116"},"modified":"2026-07-31T07:48:27","modified_gmt":"2026-07-31T07:48:27","slug":"about","status":"publish","type":"page","link":"https:\/\/triwiretech.com\/en\/about\/","title":{"rendered":"About Us"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_620cfe0a height_large width_full with_img\"><div class=\"l-section-img\" role=\"img\" aria-label=\"Image\" data-img-width=\"2560\" data-img-height=\"635\" style=\"background-image: url(https:\/\/triwiretech.com\/wp-content\/uploads\/2026\/07\/About-Banner-scaled.jpg);\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h1 class=\"w-post-elm post_title us_custom_9ad16fb4 has_text_color align_center color_link_inherit\">About Us<\/h1><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_64ebc832 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h3 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">About the Company<\/span><\/span><\/h3><h4 class=\"w-itext us_custom_b8488ac9 has_text_color type_rotate align_left dynamic_bold\" style=\"--itext-transition-duration:0.2s;--itext-timing-function:cubic-bezier(.86,0,.07,1);\" onclick='return {&quot;duration&quot;:200,&quot;delay&quot;:2000}'><span class=\"w-itext-part\"><span class=\"w-itext-state state-0 is-active\">Twenty-five years<\/span><span class=\"w-itext-state state-1\">of precision in<\/span><span class=\"w-itext-state state-2\">every strand.<\/span><\/span><\/h4><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_432d3f53\"><div class=\"wpb_wrapper\"><p><span>Tri Wire Technology exists because specialty cable is fundamentally different from commodity cable.<\/span><\/p>\n<p><span>Since 1999, we have built our practice around that distinction. Our Singapore office functions as a customer-facing engineering interface \u2014 the place where a draft specification becomes a manufacturable design through close consultation, Design for Manufacturing review, and New Product Introduction scoping. Our production network in China and Malaysia carries those designs from prototype through first-article inspection to series production.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row us_custom_35d33896 via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">HEADQUATERED<\/span><\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-text us_custom_8005d095 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Singapore<\/span><\/span><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row us_custom_35d33896 via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">MANUFACTURING<\/span><\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-text us_custom_8005d095 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">China<\/span><\/span><\/div><div class=\"w-text us_custom_8005d095 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Malaysia<\/span><\/span><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row us_custom_35d33896 via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">FOUNDED<\/span><\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-text us_custom_8005d095 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">1999<\/span><\/span><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Hong Kong Origin<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row us_custom_e645dbf4 via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">OPERATING MODEL<\/span><\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-text us_custom_8005d095 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">B2B<\/span><\/span><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>High-mix \u00b7 Low-volume<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_eaf27e3d height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2-3 laptops-cols_inherit tablets-cols_1 mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_5982088e has_aspect_ratio align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"765\" src=\"https:\/\/triwiretech.com\/wp-content\/uploads\/2026\/06\/CEO-1024x765.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/triwiretech.com\/wp-content\/uploads\/2026\/06\/CEO-1024x765.jpg 1024w, https:\/\/triwiretech.com\/wp-content\/uploads\/2026\/06\/CEO-600x448.jpg 600w, https:\/\/triwiretech.com\/wp-content\/uploads\/2026\/06\/CEO-300x224.jpg 300w, https:\/\/triwiretech.com\/wp-content\/uploads\/2026\/06\/CEO.jpg 1339w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h2 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Dr. Peter Pooh<\/span><\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div class=\"lead-role\"><strong>Owner &amp; Chief Executive Officer<\/strong><\/div>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><blockquote>\n<p><span>Our vision is to position Tri Wire as a trusted global partner, delivering high-performance connectivity solutions with engineering excellence and customer-centric innovation.<\/span><\/p>\n<\/blockquote>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_432d3f53\"><div class=\"wpb_wrapper\"><p><span>Dr. Pooh acquired Tri Wire in 2015 with a thesis that resonates more strongly today than it did then: specialty cable manufacturing in Asia would bifurcate into two camps \u2014 vast, commoditised volume producers, and small, deeply technical engineering houses. Tri Wire&#8217;s path was always the second. Under his leadership, the company has reoriented around DFM-led customer engagement, expanded its Malaysian production base, and committed to a Singapore engineering headquarters that places senior technical talent within direct reach of regional OEMs.<\/span><\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_b48b2d62\"><div class=\"wpb_wrapper\"><div class=\"lead-role\">\n<section class=\"leadership\">\n<div class=\"container\">\n<div class=\"lead-grid\">\n<div>\n<p class=\"lead-caption\"><a href=\"https:\/\/www.theceomagazine.com\/executive-interviews\/it-electronics\/peter-pooh\/\"><strong>Featured in The CEO Magazine \u2014 Recognised Industry Leadership<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_d2b77e4a height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h2 class=\"w-text us_custom_9ad16fb4 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Corporate Evolution<\/span><\/span><\/h2><div class=\"w-text us_custom_e2a738da has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Four chapters. One continous arc of technical compounding.<\/span><\/span><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_4 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:20px;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h3 class=\"w-text us_custom_6f396e73 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">1999 \u2014 2004<\/span><\/span><\/h3><div class=\"w-flipbox animation_cardflip direction_w\"><div class=\"w-flipbox-h easing_ease\" style=\"transition-duration:0.5s;\"><div class=\"w-flipbox-hh\"><div class=\"w-flipbox-front us_custom_e92a07b5\" style=\"color:var(--color-content-bg-alt);background-image:url(https:\/\/triwiretech.com\/wp-content\/uploads\/2026\/06\/1-Foundation-Phase.jpg);\"><div class=\"w-flipbox-front-h\"><h6 class=\"w-flipbox-front-title\">Foundation Phase<\/h6><\/div><\/div><div class=\"w-flipbox-back us_custom_e92a07b5\" style=\"display:none;background:var(--color-content-primary);color:var(--color-content-bg-alt);\"><div class=\"w-flipbox-back-h\"><div class=\"w-flipbox-back-desc\"><p>Established in Hong Kong as a specialty winding wire manufacturer. First production capability for double-insulated wire serving the regional electronics OEM base.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h3 class=\"w-text us_custom_6f396e73 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">2004 \u2014 2011<\/span><\/span><\/h3><div class=\"w-flipbox animation_cardflip direction_w\"><div class=\"w-flipbox-h easing_ease\" style=\"transition-duration:0.5s;\"><div class=\"w-flipbox-hh\"><div class=\"w-flipbox-front us_custom_e92a07b5\" style=\"color:var(--color-content-bg-alt);background-image:url(https:\/\/triwiretech.com\/wp-content\/uploads\/2026\/06\/2-Strategic-Partnership.jpg);\"><div class=\"w-flipbox-front-h\"><h6 class=\"w-flipbox-front-title\">Strategic Partnership<\/h6><\/div><\/div><div class=\"w-flipbox-back us_custom_e92a07b5\" style=\"display:none;background:var(--color-content-primary);color:var(--color-content-bg-alt);\"><div class=\"w-flipbox-back-h\"><div class=\"w-flipbox-back-desc\"><p>Joint venture formed with New England Wire Technologies (USA). Technology transfer expanded the product range to triple-insulated wire, Litz constructions, and high-performance Electrical Insulation Systems.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h3 class=\"w-text us_custom_6f396e73 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">2011 \u2014 2015<\/span><\/span><\/h3><div class=\"w-flipbox animation_cardflip direction_w\"><div class=\"w-flipbox-h easing_ease\" style=\"transition-duration:0.5s;\"><div class=\"w-flipbox-hh\"><div class=\"w-flipbox-front us_custom_e92a07b5\" style=\"color:var(--color-content-bg-alt);background-image:url(https:\/\/triwiretech.com\/wp-content\/uploads\/2026\/06\/3-Integration-Phase.jpg);\"><div class=\"w-flipbox-front-h\"><h6 class=\"w-flipbox-front-title\">Integration Phase<\/h6><\/div><\/div><div class=\"w-flipbox-back us_custom_e92a07b5\" style=\"display:none;background:var(--color-content-primary);color:var(--color-content-bg-alt);\"><div class=\"w-flipbox-back-h\"><div class=\"w-flipbox-back-desc\"><p>Fully integrated as a subsidiary of New England Wire Technologies. Manufacturing footprint expanded into Mainland China; UL listings and IATF certification consolidated.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h3 class=\"w-text us_custom_6f396e73 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">2015 \u2014 Now<\/span><\/span><\/h3><div class=\"w-flipbox animation_cardflip direction_w\"><div class=\"w-flipbox-h easing_ease\" style=\"transition-duration:0.5s;\"><div class=\"w-flipbox-hh\"><div class=\"w-flipbox-front us_custom_e92a07b5\" style=\"color:var(--color-content-bg-alt);background-image:url(https:\/\/triwiretech.com\/wp-content\/uploads\/2026\/06\/4-Global-Transformation.jpg);\"><div class=\"w-flipbox-front-h\"><h6 class=\"w-flipbox-front-title\">Global Transformation<\/h6><\/div><\/div><div class=\"w-flipbox-back us_custom_e92a07b5\" style=\"display:none;background:var(--color-content-primary);color:var(--color-content-bg-alt);\"><div class=\"w-flipbox-back-h\"><div class=\"w-flipbox-back-desc\"><p>Transitioned to Singapore-owned enterprise. NEWT authorisation retained. Strategic pivot toward engineering-led custom work; Malaysia facility added; Singapore HQ underway.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h2 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Quality Management<\/span><\/span><\/h2><div class=\"w-text us_custom_3f70380e\"><span class=\"w-text-h\"><span class=\"w-text-value\">Four certifications. One discipline.<\/span><\/span><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container us_custom_83351abe has_bg_color\"><div class=\"vc_column-inner\"><h3 class=\"w-text us_custom_4af52cd7\"><span class=\"w-text-h\"><span class=\"w-text-value\">ISO 9001<\/span><\/span><\/h3><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Quality Management System<\/strong><\/p>\n<p><span>Consistent product quality and customer satisfaction across all operations.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_83351abe has_bg_color\"><div class=\"vc_column-inner\"><h3 class=\"w-text us_custom_4af52cd7\"><span class=\"w-text-h\"><span class=\"w-text-value\">IATF 16949<\/span><\/span><\/h3><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Automotive Quality Management<\/strong><\/p>\n<p>Global benchmark for automotive supply chain quality. Serves tier-1 and OEM automotive customers worldwide.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container us_custom_83351abe has_bg_color\"><div class=\"vc_column-inner\"><h3 class=\"w-text us_custom_4af52cd7\"><span class=\"w-text-h\"><span class=\"w-text-value\">ISO 14001<\/span><\/span><\/h3><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Environmental Management System<\/strong><\/p>\n<p><span>Environmental responsibility, waste reduction, sustainable manufacturing.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_83351abe has_bg_color\"><div class=\"vc_column-inner\"><h3 class=\"w-text us_custom_4af52cd7\"><span class=\"w-text-h\"><span class=\"w-text-value\">ISO 13485<\/span><\/span><\/h3><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Medical Devices Quality System<\/strong><\/p>\n<p><span>Enables the supply of cables and wiring to the medical device industry.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"About UsAbout the CompanyTwenty-five yearsof precision ...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-116","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/triwiretech.com\/en\/wp-json\/wp\/v2\/pages\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/triwiretech.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/triwiretech.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/triwiretech.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/triwiretech.com\/en\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":16,"href":"https:\/\/triwiretech.com\/en\/wp-json\/wp\/v2\/pages\/116\/revisions"}],"predecessor-version":[{"id":890,"href":"https:\/\/triwiretech.com\/en\/wp-json\/wp\/v2\/pages\/116\/revisions\/890"}],"wp:attachment":[{"href":"https:\/\/triwiretech.com\/en\/wp-json\/wp\/v2\/media?parent=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}